SEO is a simple game when it comes to blogging. But, what about eCommerce and your online store’s optimization for search? That’s a different game to learn and play because you have products and category pages to think about. Not to mention the additional strain of increasing sales to demonstrate that SEO is a priority for your marketing team. Here are the 8 Best Ecommerce SEO Tips to Skyrocket Your Sales.
What practice do you adopt that your product-based website holds a top rank on SERP to attract quality leads and potential customers? eCommerce SEO is the answer. Want to get deeper? Dive in!
What is E-commerce SEO?
E-commerce SEO is a free way to drive organic traffic to a website by making it visible to the audience on search engine result pages at the right time when it matters. A page that ranks higher is likely to get more traffic, majorly organic.
SEO for eCommerce websites ranks a website higher where your audience can locate you, and not your competitor.
Why Does SEO Strategy Matter For eCommerce?
Fact: 44% of online shoppers commence their shopping journey with a Google search, and the website that ranks #1 on SERPs gets 31.7% of the total clicks.
Do you think the fact is convincing enough to why you should rank higher on Google Search for your e-commerce business?
The benefits of SEO services for e-commerce websites are endless starting from driving traffic to brand awareness to enabling engagement with previous visitors through remarketing campaigns.
Furthermore, when experts were asked about what channels drive the maximum result, 42% of them agreed with SEO.
8 Most Effective Ecommerce SEO Tips to Boost Your Website Sales
These 8 effective eCommerce SEO tips will help you boost your website sales and will teach you how to attract visitors to your website and convert them into customers.
1. Engage With Your Customers With Trustworthy Content
Content is one robust way to communicate with your customers on your site. For effective communication, original and strong content is the key, aligned with what your customers are looking for.
Pro Tip: In the race to impress your customers, never deviate from your path by making overstatements that are misleading or creating expectations that your product doesn’t fulfill. Your content should add trust and not unrealistic expectations.
2. Stay Away From Duplicate Content
Coming up with unique product descriptions is highly recommended. You must not realize this and can be tempted to copy-paste descriptions, but that’s the last mistake you could make. Duplicate content affects ranking, badly.
3. Play It Right With The Keywords
How frequently your website appears in search results depends on what keywords you intend to include there. Planning a thoughtful keyword strategy can help you attain a top spot in SERP, and picking up random keywords is not a wiser plan.
Example: If you are selling branded shoes online, the most obvious keyword will be “XYZ brand shoes for sale.” However, there will be numerous other keywords that your customers will search for online in relation to the product you are dealing with. Find them and include them in your strategy.
Google Search Console, Semrush, and Ahrefs Keyword Explorer are some of the best tools to get your keyword game on point.
4. Adapt Product Page Optimization to User Search Parameters
Start with first thoroughly understanding how your potential customers will get into the page you are looking to optimize. Hit on the right key terms people would use, and add them to the page, headline, description, and title of the page. It’s an amazing e-commerce SEO tip we swear by.
Example: If you are selling high-end watches, get into people’s minds and see how their queries would look while buying your product online. That will help you get more hits.
5. Always Use Sensible URLs
Keyword-friendly URLs, also known as “speaking URLs,” communicate the content to the reader should expect when they click on the URL. As a result, it’s critical that the URL is created with care, using the appropriate keyword, so that readers can understand the product without delving into the details.
It further double-folds your chance of ranking higher on SERP for that particular keyword. It’s one of the e-commerce SEO tips that many tend to overlook.
6. Right Internal Linking
When you link your category and product pages internally, it works like sending a signal to Google that these are important pages. The process involves “link juice,” which means passing authority from one page to another.
Though this practice is highly effective when a website gets backlinks from a high-authority external website, internal linking to its own content in e-commerce SEO is also very helpful.
To give your items a small push and to offer your clients new things that are pertinent to them, if you have a blog, provide internal links to your products in your articles.
7. Get Rid Of Broken Links and 404 Pages
Broken links and 404 pages add to a negative user experience. They don’t only affect your SERP performance but also impact the overall sales conversion.
The problem is that broken links are tough to spot, especially for those who don’t regularly check the pages. But if you spot and fix these issues, it will keep your customers satisfied, and that’s the key to running a successful e-commerce store.
8. Product Image Optimization
Did you know that image search recently joined the “back from the dead” clan? Therefore, you must do proper image SEO because images are super relevant in the world where online shopping is all set to take the lead.
“Pay attention to the file name of the image as well as the image meta tag. Both must sum up the item in a few properly selected (and thoroughly researched) keywords.”
Conclusion
These e-commerce SEO tips to double your sales are effective to lead your business toward success. They ensure your site gets enough visibility in a world where your audience and competitors co-exist, and you must reach your audience first. These time-tested strategies will perfectly work with your business objectives.