If you’re a creative person, passionate and enthusiastic about doing work that has a positive impact and a positive impact, a jobs in digital marketing might be the perfect choice for you.
It is essential to research and learn about the best media platforms and digital platforms to help your business to increase awareness of the brand. Businesses and brands are investing time, money, and resources into Digital Marketing at a large size. In Digital Marketing there are many fields of study. There has a myriad of branches and services in the field of Digital Marketing.
Because of the complex nature of the internet, digital marketing has become an extremely lucrative choice. It requires lots of abilities and expertise to be successful.
Job in Digital Marketing
Because Digital Marketing is a great job, the demand for digital marketers is growing and demands specific knowledge and skills.
Digital marketers must create innovative and successful digital marketing campaigns for themselves, their customers, and their employers. Digital marketers may be generalists or specialize in a particular field such as SEO, social media, or What is SEO.
1. Digital Marketing Manager
If you’ve already got more than 5 years ‘ expertise in the field of digital marketing, then you are eligible to apply for the job as a digital marketing director. Nowadays, companies are actively searching for digital marketing managers because they are looking for someone who can manage the team and the process directly from the front. The median salary for an executive in digital marketing ranges from 8 lakhs to 15 lakhs a year.
2. Digital Marketing Analyst
Digital Marketing Analysts are responsible for observing trends in the online world, analyzing data, formulating campaign strategies, and monitoring how well a campaign is doing. They assist the team by visualizing data and providing campaign results and insight. The median salary for a digital marketing manager is 3 lakhs to 10 lakhs per year for a digital marketing professional.
3. SEO Manager
An SEO professional optimizes web pages to increase their ranking on search engine result webpages (SERPs). They investigate the kinds of terms people use to search, analyze content on existing websites, and review other websites. Then, they implement changes to help users locate their website’s content faster and boost traffic to their website. SEO experts can also use their expertise in different operating systems, programming languages, and platforms for hardware to enhance the speed at which the website loads and make it easier for users to use. The median salary is 5 lakhs to 12 lakhs p.a., depending on the background and experience level.
4. Social Media Manager
Social media managers are skilled in using numerous social media platforms like Facebook, LinkedIn, Snapchat, Instagram, YouTube, Pinterest, and Whatsapp. They are accountable for establishing, managing, and executing social media marketing campaigns. In addition, they should be aware of SEO, CMS analysis tools, and analytics. They should know how to increase brand awareness through social media platforms, manage the growing digital media and devise strategies for optimizing it, and be a pro at getting website traffic. Managing a company’s web presence through social channels is its responsibility. The salary ranges between 4 lakhs to 6 lakhs p.a. according to the skill level.
5. Graphics Designer
Suppose you’re skilled in design and have a good understanding of tools like Adobe and Photoshop. If you’re a skilled designer with a good understanding of Photoshop and Adobe, you are perfectly suited to digital marketing. When a social media director develops ideas for a design, after which they take the design to have it developed, every business these days employs an artist to create attractive and appealing content on their social media platforms. This job is sought-after. The salary ranges between 3 lakhs and 7 lakhs p.a. according to the skill level.
6. PPC/SEM professional
Have you ever seen advertisements on websites on the top, side, or bottom bars? Or Google’s sponsored search listings on the search results page? That’s the task of PPC/SEM experts. As a PPC expert, you’ll generate many leads for your business. You’ll do this by directing the PPC keywords, creating reports and managing the budget for advertisements, splitting the ads, and collaborating with the content writers on creating ads and graphic designers to create your landing page. PPC specialists are in demand due to their value and their expertise to the table. The salary for a PPC expert can vary from 3 Lakhs to 9 Lakhs p.a., according to the skill level.
A career in Digital Marketing
The rapid growth in digital advertising has created an enormous need for digital marketers. Many companies are moving towards digital marketing due to its importance. According to research conducted by Google, approximately 90% of internet-based activity is carried out through an internet search engine.
To succeed in search engines, you must ensure that your website’s content is SEO-friendly. According to studies, over 80 percent of Americans make at least one purchase on the internet each month. In 2017 the field of digital marketing was seen as the most desired expertise. In addition to SEO for search engines, other fields like social media were also highly sought-after.
People who are enthusiastic about SEO and search engine optimization are more likely to land an excellent job. In addition to creating content, you must also think about and plan your content in a manner that drives more visitors to your site.